To resonate with the Z generation, we created a dialogue between two Puma ambassadors, Usain Bolt & Antoine Griezmann by concentrating on the 3 biggest aspects of professional sports: Work, Win & Celebrate!
Client:
L'Oréal
Date:
2016
Task:
Concept by Cédric Gueret and Publicis team. I worked on all models and derivatives of concept including: Creative coordination with a NYC studio in charge of creating 3D artworks. Outline and placement of the muses for layout composition of print/digital media. Assistance on TV storyboard: scene order and packshot animation directives. Concept and creation of short videos for social networks in collaboration with the editor/motion designers at Prodigious.
