One pink balloon and double-sided tape is all it takes to create this intriguing display. This teaser for Malabar uses the surrounding ads to make the brand stand out, implicating the passerby who can pop the balloons to get free malabar, as well as the other brands who are indirectly promoting the product.

Client:

Student Project

Date:

2014

Task:

Choose a brand and create a guerrilla marketing concept